For brands
Know how a formula will be rated before it launches
Pregnant shoppers and the people who advise them check ingredient lists closely. Find out before launch whether a formula has an ingredient that's commonly avoided in pregnancy, and make sure your products are listed correctly.
Who it's for
- Indie & K-beauty brands
- Catch a retinoid, arbutin, or chemical filter before a launch aimed at sensitive or pregnant skin.
- Product developers & manufacturers
- Check formula drafts against the same rules shoppers see, privately, as often as you need.
- Brand & e-commerce teams
- Keep every listing's ingredient list current after a reformulation.
- Retail buyers
- Screen a range for pregnancy-friendly collections before it goes on shelf.
What brands can do
- Available now
Correct or add listings
Send an updated ingredient list, a new product, or a discontinued one. We verify it against your packaging or official page, free.
- Early access
Private formula check
See how a draft formula would be rated, and which ingredient triggers each flag, before anything is public.
- Early access
Brand-confirmed listings
Products whose ingredient list your brand confirmed, with the date, so shoppers know it's current.
- Early access
Shopper insights
Which of your products and categories pregnant shoppers search for, and which flagged ingredients they avoid most.
What never changes
- Ratings come only from the ingredient list and the published rules. They can't be bought, changed, or removed.
- A brand-confirmed listing confirms the ingredient list is current. It doesn't change or endorse the rating.
- No one can pay for placement in search results, lists, or articles.
- Anything sponsored is clearly labeled.
That's why a Pregnancy-safe rating on Jouaxia means something. Read our brand partnership rules and rating methodology.
Join the brand pilot
Tell us about your brand and what you'd check first. Pilot brands get early access to formula checks and shopper insights.
Join the pilot