Blog
Ingredients, routines, and real stories.
The Best K-Beauty Ingredients to Consider When Trying to Conceive
Learn which popular Korean skincare ingredients support hydration, skin-barrier health, and an uncomplicated routine while trying to conceive.
Pregnancy-Safe Korean Skincare: A Beginner’s Guide to K-Beauty While Trying to Conceive
Discover how to build a gentle Korean skincare routine while pregnant or trying to conceive, including ingredients to avoid and alternatives to consider.
Why You Should Avoid Retinol and Retinal When Pregnant or Trying to Conceive
Learn why retinol and retinal are generally avoided during pregnancy, what the research says about topical retinoids, and which skincare alternatives to consider when trying to conceive.
Niacinamide for Dark Spots: What It Does, and What I Wish I'd Asked While Trying to Conceive
Niacinamide is everywhere in K-beauty, and it fades dark spots. Here's what it does, how much to look for, and what I learned about using it while trying to conceive.
Why I Started Jouaxia
Ntsuab Xiab is the Hmong word for greenery. Here's why I started Jouaxia, and why I wanted an easier way to know what's in my skincare.